It’s game time!
As we approach Super Bowl LI, how will one brand grab the attention of viewers over another?
Well, they’ll certainly be spending big money as a single advertising slot is expected to cost brands an average of 5 million dollars and most of the larger brands will spend much more. I sat down with David Meltzer, CEO of Sports 1 Marketing, to discuss the business of the Super Bowl, how he helps his clients stand out, and who he believes will be the true winner of the game.
• It’s Matt Ryan’s chance to shine. Win or loose this is the moment that will define his brand.
• There are three ways sponsors will participate in the game: branding, hospitality, and engagement.
• For the big stars – it’s no longer about endorsement deals but about creating a personal brand.