EP 101 - 150,

AB 106: Shoes For Peace

February 23, 2017

When the members of Kibbutz Naot Mordechai founded the kibbutz shoe factory in 1942 as a one-room workshop, no one imagined that in fifty years’ time their shoes would be worn all over the world.

The small shoe factory that made simple work shoes and sandals has become an international business and is now Israel’s leading manufacturer and exporter of shoes. Steve Lax the Chairman of Naot Worldwide and President of Yaleet Inc. and his daughter Ayelet Lax Levy the VP of Us Operations Shoe-maker, Naot, join Jeffrey to share their international success story.

Lessons Learned:

  • Old men shouldn’t be the only people making women’s shoes. Let your target audience run your business.
  • Consider family counseling before you enter into a family business. Transparency is key.
  • It’s not always about the money. You can make a lot of money and still be a good citizen.
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