EP 1-50,

AB 016: Rebirth Of A Brand: Bringing Back Bennigan’s With CEO Paul Mangiamele

May 21, 2015

Paul Mangiamele tells the tale of the brands that created the casual dining category decades ago, Steak and Ale and Bennigan’s, tracing their rise, fall, and rebirth. And he’s not just leading the effort as CEO, he’s got skin in the game as the owner. He pulls back the curtain on the the turn-around and tells how they course-corrected from “brand drift” to get two icons of casual dining back on track.  It helps when the whole team “bleeds green” and is trying to win his ABCD Award.

 

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