EP 51-100,

AB 097: Growing Hair And Success … Is It Time To Take Your Small Business Global? | With Ryan Lane

December 22, 2016

In 2012, Ryan Lane decided to pursue his dream and turn down a stable job when they asked him to shave his beard. He then launched Dream Beard, with his wife Brittany, with just $46 to their name and no formal business training. Today, Dream Beard is a profitable e-commerce business selling beard oil and other male grooming products. They join Jeffrey to discuss the difficulties and benefits of taking a small business global.

Lessons Learned:
• Don’t bite off more than you can chew – focus on one country at a time
• Know your market and be able to adapt to their customs and regulations
• Social media is great, but don’t underestimate the power of e-mail marketing

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