In 2012, Ryan Lane decided to pursue his dream and turn down a stable job when they asked him to shave his beard. He then launched Dream Beard, with his wife Brittany, with just $46 to their name and no formal business training. Today, Dream Beard is a profitable e-commerce business selling beard oil and other male grooming products. They join Jeffrey to discuss the difficulties and benefits of taking a small business global.
• Don’t bite off more than you can chew – focus on one country at a time
• Know your market and be able to adapt to their customs and regulations
• Social media is great, but don’t underestimate the power of e-mail marketing