CEO & Founder of Angara Jewelry, Ankur Daga, joins me to discuss the business of crafting perfection, how to market luxury items in a recession, and the importance of adapting to consumer’s needs. Lessons Learned: Know your peak season and have a plan to tackle it. Is customer always right? Know when to give consumers what they want; it could be what saves your business. Pay attention to industry trends and recognize when disruption is coming. Be the experts and the capital will follow. Vertical integration is key. See your idea through from inception through production.