EP 101 - 150,

AB 120: The Benefits Of Calculated Risk – Unlocked By Todd Davis

June 01, 2017

Todd Davis – former chairman, founder and CEO of Lifelock and eventually sold his company for over $2 billion. A guy who risked his own financial freedom to make a great product, who overcame obstacles and knows the power of storytelling.

Show Intro

It’s only a matter of time until someone gets to your checking, savings or even retirement accounts. Got your attention? Listen in to hear how Todd Davis took this information and created a $2 billion dollar company. Through calculated risk and relentless action, Todd shares the behind-the-scenes of the Lifelock we know today.

 

What I Learned

  • Taking calculated risk is important!
  • Tell a believable story
  • Overcome your own lack of knowledge

 

Show Notes

  • The day after Todd sold the company, he took the whole day off
  • When you take venture capital money, you know that there needs to be an exit event
    • Going public and/or being acquired
  • Great storytelling is what gets people engaged
  • The chances of becoming an identity fraud victim is basically inevitable
    • The key is to make it hard to get to
  • Todd was so confident in Lifelock that he gave out his own social security number and became a victim success story
  • Todd’s attitude for the business is, ‘Hey, we gotta push the envelope”
  • Word of mouth amongst customers was the indicator of effectiveness

 

 

This episode is sponsored by Dunkin’ Donuts and Liberty Tax.

 

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