EP 101 - 150,

AB 116: Be Relentless – The Relation Between ROI And Engagement

May 04, 2017

Greg Mason joined Purch as Chief Executive Officer in 2012, bringing over twenty years of product development and innovation in technology media and digital publishing. Greg is responsible for implementing the company’s strategy of unifying content, commerce, and community, which has shepherded in accelerated growth, success, and scale.

Prior to joining Purch, Greg served as Executive Vice President of Consumer Services at WebMD. Prior to that, he spent eleven years with CBS Interactive and CNET Networks where he held a variety of global operational roles, culminating in the leadership of the entire technology and news portfolio. Before his time at CNET, Greg spent a combined eleven years with Ziff Davis and International Data Group (IDG) in various publisher, sales, and sales management roles.

He earned a Bachelor’s of Science in marketing at the University of Nevada-Reno and an MBA from the University of San Francisco.

 

Purch Background:

  • Purch is a digital publishing and marketplace platform uniquely positioned at the intersection of content, commerce, and customer. By combining in-depth product reviews, comparisons, and services with industry-leading publisher technology, Purch creates a seamless connection between intent-based buyers and sellers. The company generates more than $1billion annually in facilitated commerce through its tech, shopping, lifestyle and SMB brands, including Tom’s Guide, Top Ten Reviews, ShopSavvy, and com. With more than 1,200 product categories, Purch is the #1source for buying advice for more than 100 million people each month.

 

This episode is sponsored by Dunkin’ Donuts and Liberty Tax.

 

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