EP 101 - 150,

1-800 FLOWERS.COM Discusses Valentine’s Day by the Numbers

February 09, 2017

Making people smile is no small accomplishment.

It’s an art and a passion and it’s been in Chris McCann’s family for decades.

From that first flower shop that opened 40 years ago, 1-800-FLOWERS.COM Inc. has become a multi-brand, omni-channel gift leader, offering a selection of iconic-branded gifts for every occasion.

The company’s President and CEO joins Jeffrey to discuss the big holiday: Valentine’s Day.

Lessons Learned:

  • Add emotion to what you do, put some feeling into making people smile
  • Build the relationship first and the business second
  • Conversational commerce is the future for improving the customer experience
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